I’m a graphic designer based in Texas with six years of experience and a degree in Graphic Design from Universidad de Monterrey (UDEM). I care about the details that give a brand its own personality and make every piece feel like it belongs.

Since 2020, I’ve been part of various multidisciplinary teams throughout the years. My work spans visual and brand identities, advertising campaigns, social media content, web and digital graphics, and motion graphics, balancing thoughtful strategy with creative instinct.

I’m bilingual in Spanish and English, with Google certifications in AI tools and a Social Media Advertising certification from the University of Colorado Boulder. My thesis project, Enseñas, which combines branding with a tool for real-time Mexican Sign Language translation, received international recognition from A’ Design Award in Social Design and the Bienal Iberoamericana de Diseño (BID).

ABOUT

MEET SAELI

6

Years in practice

5

Studios & Institutions
✴︎ BRIEF

Every project starts with a great brief. I align on goals, audience, and context before opening any software. A practice sharpened through years working with clients and agencies.

BY THE NUMBERS

2

Design Awards

2

Languages

PROCESS

✴︎ Design

Visual identities and graphic materials built as consistent systems, crafted in Illustrator, Photoshop, InDesign, and After Effects.

✴︎ PLAN

Communication plans and creative direction that connect the brand's message to the channels where it will live: campaigns, social media, and web.

✴︎ DELIVER

Final assets for print, web, and social, organized so teams can keep the brand consistent.